China And American Foreign Policy Essays - Republic Of China

China And American Foreign Policy China and American Foreign Policy Since the fall of the Soviet Union, the Cold War was over, making the U.S. the only superpower left in the world. This has made the international system much more tranquil, and relaxed. The only country potentially powerful besides the U.S., is China. Many Americans fear China, not only because they are communist, but also because of their huge population. Their population is 1.3 billion people, which accounts 1/5th of the world's population. As one of the only potential superpowers in the world, it would be in the best interest of all Americans if the U.S. and China became allies, instead of enemies. Peace and development, economic prosperity and social progress, are goals that both of these two countries share. Unfortunately the world is full of many destabilizing factors. We have to figure out how to make the 21st century peaceful and stable, despite all of these factors. The U.S. and China are two awesome nations. One, being the largest developed nation in the world, the other one being the largest developing country in the world. Both are already permanent members of the United Nations Security Council. The two countries also share common interests in making sure peace and stability is not only done in Asia, but the world at large. We both share common responsibilities in the promotion of global cooperation, and in the prevention of weapons of mass destruction, the crackdown on terrorism, drug trafficking, and other cross-border crimes, along with many other chief areas of primary concern. For example, there is a huge potential for cooperation between countries in the following areas: environmental protection, culture, energy, preventing the proliferation of weapons of mass destruction, promoting global economic cooperation, cracking down on international terrorism, cross-border crimes along with many other areas (5). China has been a communist country since the communist revolution took place in 1949, since then China has been ruled by the dictator Mao Tse-Tung. However the Chinese dictator died in September 1976, he was hailed abroad as one of the worlds' great leaders. Certainly one of the more impressive aspects of the Chinese communist government, has been the willingness of the people to protest against it (3, pg. 4). China has been in a state of revolution and reform since the Sino-Japanese war of 1895. As a result of Japan's victory over Russia in 1905, China's constitutional reform movement gathered momentum. This forced the Manchu government by public opinion to make gestures of preparation for a constitutional government, an act to which reformers in exile responded enthusiastically by establishing a Political Participation Society (Cheng-wen-she) (1, pg.84). The apparent willingness of the Manchu government to consider constitutional reform naturally removed some of the assumptions for revolution and impeded its progress. This helped to sharpen the already intense conflicts that occurred between the reformists and the revolutionaries. In efforts to check this unfavorable tide, the Chinese student revolutionaries in Tokyo extended their war of words to physical combat. Unfortunately the revolutionaries victory over the reformists in Tokyo was not equal to (5=Zhaoxing, Li, ?Seeking Common Ground,? http://www.nyu.edu/globalbeat/asia/china/06221998zhaoxing.html) (3= Moody, Peter, ?Chinese Politics after Mao,? copyright 1983, pg. 2) (1=Liew, K.S., ?Struggle for Democracy,? copyright 1971, pg. 84-87) its battlefield victories against the Manchu government in this period. Instead they suffered many discouraging reverses. The failure of the uprisings on December 1906 caused the entire revolution to move to the southern provinces along the Hong Kong/Indo-China border (1, pg. 86). Between 1907 and 1908 six unsuccessful uprisings in South China were underwent by the Chinese League in South China. Do to deaths of Emperor's and Empress's, control of the government fell into the hands of younger, very inexperienced Manchu prince's. The intolerance and animosity these prince's held towards non-Manchu statesmen, and overhasty indiscreet execution of centralization policy, cost them the service and affection of loyal and able Chinese officials. At the same time the reformers discredited themselves by having internal squabbles over money (1, pg.87). While all of this turmoil was going on in the country of China, its foreign relations were worsening. British troops entered Tibet, while the Russians pressed for treaty revisions respecting its trade relations with Mongolia and Sinkiang. The revolutionaries felt the

ROMANO Surname Meaning and Origin

ROMANO Surname Meaning and Origin The popular Italian surname Romano was often used to denote someone who originally came from Rome, Italy, from the Italian form of Romanus, the Latin word for Rome. Alternate Surname Spellings:  ROMANI Surname Origin:  Italian, Spanish Famous People with the Surname ROMANO Ray Romano - American actor and comedianGiulio  Romano - 16th century Italian painter and architectRomano Romanelli  - Italian sculptor Where Do People With the ROMANO Surname Live? Romano is the 1,730th most common surname in the world, according to surname distribution data from  Forebears, yet it ranks as 6th most common in Italy. The Romano surname is also fairly common in Argentina, where it ranks 86th, followed by Monaco (97th). Within Italy, the Romano surname is most commonly found in the Campania region, according to  WorldNames PublicProfiler, as well as throughout the rest of the boot of southern Italy. The surname is also fairly common in northern Spain. In North America, Romano is most prevalent in Quebec, Canada, as well as the New England states, New York, Pennsylvania, West Virginia, California, Nevada, Illinois, Louisiana and Florida.   Genealogy Resources for the Surname ROMANO Meanings of Common Italian SurnamesUncover the meaning of your Italian last name with this free guide to Italian surname meanings and origins for the most common Italian surnames. How to Research Italian HeritageGet started researching your Italian roots with this guide to researching Italian ancestors in Italy. Includes an overview of major Italian genealogical records, how to access these records, Italian surnames and their meanings, Italian naming patterns and further resources for Italian genealogy research. How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean and other Spanish speaking countries. Romano Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Romano family crest or coat of arms for the Romano surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   ROMANO Family Genealogy ForumSearch this popular genealogy forum for the Romano surname to find others who might be researching your ancestors, or post your own Romano query. FamilySearch - ROMANO GenealogyAccess over 2.1 million free historical records and lineage-linked family trees posted for the Romano surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. GeneaNet - Romano RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Romano surname, with a concentration on records and families from France, Spain, and other European countries. ROMANO Surname Mailing ListFree mailing list for researchers of the Romano surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - ROMANO Genealogy Family HistoryExplore free databases and genealogy links for the last name Romano. The Romano Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Romano from the website of Genealogy Today. - References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

Philip Zambardo Research Paper Example | Topics and Well Written Essays - 1250 words

Philip Zambardo - Research Paper Example He has written many useful psychology books and text books for students. The Lucifer Effect and The Time Paradox are his famous books. He is currently heading a movement for everyday heroism and working as the director of The Heroic Imagination Project. In his book, The Lucifer Effect, Zimbardo explains how good people lead to engage in evil actions. He has formulated his theories after 30 years of research and his theories and arguments about how good people become bad people were hotly debated topics in America at present. There are many incidents in which people with good backgrounds turned to criminals. Zimbardo’s theories give us insights about the reasons for such transformations. He has conducted a prison study (Stanford prison study), in which he tried to study the behavior of innocent people when they face jail terms. This study has relevance now, especially because of the events such as the Abu Ghraib prisoner abuses in Iraq. I decided to research about Philip George Zimbardo mainly because of that. This paper analyses the life and contributions of Philip George Zimbardo. Philip George Zimbardo was born on March 23, 1933 in New York City in a family of Sicilian immigrants. He has completed his BA from Brooklyn College in 1954, with psychology, sociology, and anthropology as the major subjects. He has completed his M.S. degree in 1955 and achieved a PhD in psychology from Yale University in 1959. Initially he worked in various universities as a professor. New York University, Columbia University, Stanford University and Yale are some of the institutions in which he worked as a professor in psychology. While he was working in Stanford University, he has conducted prison study in 1971 which is famous as Stanford prison study now. He has selected some college students and assigned them roles of "prisoners" or "guards" in a mock prison located in the basement of the psychology building at Stanford. He was forced to stop his studies after six days ev en though he planned the study for two weeks because of the emotional problems faced by the students. Even though the student volunteers knew that they were being used in a study and all the actions performed in this study are only mock actions, it was difficult for them to keep their emotions intact because of the terrible settings created by Zimbardo. On arrival, the â€Å"prisoners† or the student volunteers were stripped, searched, shaved and deloused which caused a great deal of humiliation in the designed Stanford prison. Zimbardo succeeded in creating a real jail like environment and it was too difficult for the participants to adjust with it for longer period. â€Å"The test got so out of hand that it was broken off after only 6 days. Since then, Zimbardo has never spoken about the experiment, until the arrival of his book entitled ’The Lucifer Effect’† (Zimbardo breaks his silence). The â€Å"Lucifer Effect† describes the point in time whe n an ordinary, normal person first crosses the boundary between good and evil to engage in an evil action. It represents a transformation of human character that is significant in its consequences. Such transformations are more likely to occur in novel settings, in â€Å"total situations,† where social situational forces are sufficiently powerful to overwhelm, or set aside temporally, personal attributes of morality, compassion, or sense of justice and fair play

Recent research (Kornberger et al, 2010) suggests that despite a Essay

Recent research (Kornberger et al, 2010) suggests that despite a number of initiatives, the proportion of women accountants reac - Essay Example Nonetheless, despite the presence of many women one perceives one of the most glaring contradictions of the contemporary period – as women outnumber men in the universities and continuously demonstrate their abilities and skills in undertaking productive labour, extremely few women have made it in the higher echelon of management (Baron & Newman, 1980; Castilla, 2008; Reskin, 1988; Valian, 1998). Although this truism is manifested in, almost all segments of the labour sector, its actuality is clear and evident in the profession of accounting. In a study, Kornberger, Carter and Ross-Smith (2010) have found out that despite a number of initiatives in removing the underrepresentation of women accountants in the upper strata of firms, the proportion of women accountants reaching partner level remains much lower than other levels in the firm. Recognising the prevalence of discrimination in the profession of accounting (Gherardi & Pogio, 2007; Kornberger et al., 2010; Lehmann, 1992) , this study will evaluate the various factors deemed to impede the advancement of women accountants and minority groups. ... The first part is the introduction wherein the issue of the research, purpose of the study, the significance of the research, the methodology use in the study, the structure of the paper and the hope of the researcher are laid down. The next part will deal with the barriers that inhibit women’s progress in the accounting profession, while in the third segment; possible solutions will be proffered to address the issue. Finally, the fourth section will be the conclusion of the study. In the end, it is the hope of the researcher that this study may contribute to the clarification of the issues raised in the research and, in a way, offer workable solutions to gender inequality in the profession of accounting. The Alienating Factors Accounting as a profession responds to the challenges posed by the global society (Shafer, Ketchand & Morris, 2004). The responses are not limited only in coming up with conceptual frameworks that will further empower the clients and the public, especia lly after the global economic downturn. It also includes the endeavour of connecting the theoretical frameworks of accounting with reality, thus addressing not only the fundamental epistemological and methodological issues of the field but also its socio-political and economic concerns (Brewster, 2003; Nelson, 1995; Shafer, Ketchand & Morris, 2004). This thrust is significant as it counters the notion that accounting is neutral, objective and that its service is primarily to the client only (Carter, Clegg & Kornberger, 2010). It is in the context of change and challenges that the alienating factors hindering the advancement of women in the profession is highlighted (Gallhofer, 1998). Women’s struggle for emancipation is long and arduous (Firestone, 1972; Tong,

Experiences of Community-Based Children's Nurses Providing Pallative Essay

Experiences of Community-Based Children's Nurses Providing Pallative Care - Essay Example These keyword were selected so that I could focus the search on the nurses’ group who worked with children and with the community in providing palliative care. As it is the child cancer patients who are in need of community-based palliative care more than any other child patient groups, I included ‘cancer care’, and ‘onchology’ into my keyword list. I could locate many UK sources from this database but majority of articles that I found on this database were non-UK sources. There were also a limited number of post-2004 articles on this topic in this database. The next database that I searched for articles was CINAHL. I could locate many British journals on nursing here. Internurse.com was a very useful nursing article archive that I found more user-friendly as well. In Internurse.com, I could find plenty of UK sources. Medline database was accessed by me through PubMed and became the source of many UK-sources for this study. I used CASP QUALITATIVE as my critiquing tool for this research because this tool gave me a comprehensive framework to locate my research in. Using this tool, I could address oft-faced research issues like clarity about the aim of the research, the appropriateness of the selected methodology, effectiveness of the research design, data collection and analysis related issues, ethical concerns, and the validity of the research. Especially, the qualitative approach was relevant because this research concerns directly with the experiences of the subjects being studied and hence should be anchored in their own first person accounts of those experiences in the form of interviews. Findings- General Overview As WHO (2003) has observed, palliative care â€Å"Improves the quality of life of patients and their families facing the problem associated with life-threatening illness, through the prevention and relief of suffering by means of early identification and impeccable assessment and treatment of pain and other probl ems, physical, psychosocial and spiritual.† (as cited in Quin et al., 2005, p.5). (WHO, 2003)Neilson, Kai, Macarthur, and Greenfield (2011) have done a community-based qualitative study in West Midlands region to investigate the experience of GPs and community-based nursing practitioners who were working with children having cancer in their homes. The findings of this study (Neilson, Kai, Macarthur, and Greenfield, 2011) are relevant to this paper because it proved that more than the general practitioners, it were the community nurses who could play an active role in the treatment and palliative care of such children (p.551-553). Another study done by the same authors in 2010 was also located from this database which showed that community  children's nurses (CCNs) and  children's  palliative care  nurses (CPCNs) needed to be imparted further skills and knowledge regarding palliative care of children and suggested that more funds be allocated for the same (Neilson, Kai, Macarthur, and Greenfield, 2010). This was a qualitative study that employed one-to-one interviews for data collection. Grounded theory approach was the method by which data was analysed. There was another UK-based study that I could find in this database. In this study, Beringer, Eaton and Jones (2007) have carried out a qualitative analysis of the

Aqualisa Quartz Showers Market and Business Analysis

Aqualisa Quartz Showers Market and Business Analysis 1 Introduction/Case study analysis Aqualisa quartz shower, the top, state of the art product of the Aqualisa, was launched in May 2001. Quartz was the result of the intense market research, fantastic piece of technology and design. The compatibility, ease of installation and reliability were popular among the plumbers while the beautiful design, stability of temperature and good pressure made it ideal for the consumers. Unexpectedly, despite of the Quartzs fantastic features, it did not get the overwhelming success that Aqualisa expected. 2 Consumer Behaviour The consumer behaviour with regards to its purchase of shower in UK was somewhat complex and problematic. Only 60% homes had showers. Gravity-fed plumbing meant slow water pressure (3 to 4 litters per min). Varying temperature was also a problem. The individual consumer market had various priorities (see the table (a) below).44% of UK market for shower was replacement shower. So there was a demand for durability. Similarly the do-it-yourself consumer was keener on convenience as well as value of the product. Property developers wanted a product which they could use in their developing properties which should not only be cheap but stylish and long lasting as well. The plumbers played very important role in the selection of showers for the consumers. Individual consumer market fell into three pricing segments Segments Shop from Priorities Premium Showrooms Quality and design Standard Plumber recommendations Quality and durability Value Plumber selection Convenience and price Table a Do It Yourselfers proffered to buy showers from BQ style chains, which were easy to install, despite of being bulky, within a day without any help. The property developers needed stylish an attractive design, cheap and which would work in multiple setting. Showermax was designed for them which were very popular among them. The plumbers preferred the apparatus with which they were familiar to avoid repeat plumbing. The lack of trust in electric shower because of previous failure made them sceptical about electric showers. 2.1 Market Players their Strategies In the UK the main players in terms of market share were Triton, Mira, Gainsborough, Aqualisa and Masco with 545,500, 390,000, 203,500, 122,000 and 120,000 sold units respectively.* Tritons simple strategy was to create awareness at consumer level. This strategy gave them an edge and as a result more trust was developed in the product. They had range of all three kinds of shower e.g. electric shower, mixer shower and power showers, so targeting several segments. The distribution of the products of particularly Triton and Mira, in all distribution channels was exceptionally well. 2.2 Swot Analysis The following is the swat analysis of the Aqualisa Quarts. Strengths 5% to 10% market growth High tech products Showers with better water pressures than the competitors Brilliant, researched based designs Innovative products(e.g. Quartz) No 2 in mixing valve and 3 in over all UK market. Good service provider Popular in plumbers Elegant designs and Clever products Weakness 10% products still goes faulty Should be available in up to 90% of trade shop, show rooms and out lets. Weak marketing strategy for Quarts as the sale forces for Aqualisa spends 90% of time on maintaining existing account while the 10% on developing new customers Opportunities brand awareness Maximum sales and profits in case of Quartz success. Market leaders in innovative showers products Road to new inventions and ideas Leave the competitors behind Threats Other competitors catching up to Aqualisas product quality Perception of the product as overpriced Too much focus on innovation thus spending more money on inventions and ignoring core issues like providing basic service to customers.(10% items still goes faulty) 3 The Product development and launch process for Aqualisa Quartz Aqualisa was a respectable company with a 25% net return on sales and 5% to 10% growth in the market*. Despite the fact that the company was at the third position in the market as a whole and was considered respectable and reliable, it was feared by the company that the rivals may well beat them if they dont come up with something innovative and novel. The managing director Harry Rawlinson organised (RD) Research and Development team of Aqualisas sales and marketing Directors, market researchers, Cambridge scientists, and top industrial designers*. All the experts through brain storming and market research came up with the idea of the product which involved a small apparatus installed remotely in order to mix water. This idea was very powerful as the product installation wouldnt require excavation. After feedback from the 60 consumer field test sites and three years of development and expenditure of around  £5.8 million Quartz was developed. It cost the company from  £175 to $230 to make*. The Aqualisa was launched in the major showrooms like Bathroom Expo in London in May 2001 and was awarded fist prize. There were good and positive reviews about the product in the news papers. The fact that the product had good flow of water, very convenient and fast to install and accurate temperature control made it a popular product. Quartz was on the covers of major trade journals. There was a single time add run in news paper on Sunday too. 3.1 Positioning Strategies and Marketing mix The positioning strategy of the Aqualisa quarts was complicated. Following chart would show some pros and cons of the Positioning of the Quartz. Positioning Pros Cons 1 Targeting Consumer Directly If the consumers were targeted directly there was a good chance of the revitalization and an increase in the sale of the product once aware of the advantages of the product. Insist /influence the plumbers to use the Quartz. The advertisement would cost  £3 to  £4 million in two years 2 Targeting Do It Yourselfers Quartz was so easy to install that anybody could do it easily, so if advertised to d.i.y market could be beneficial. If advertised as premium value product the partner like BQ could help boost the advertising campaign too. If the item was associated with the d.i.y products it would never take its premium position. It was too good to take place of value product. 2 Targeting Developers Large- volume channel Developers would enforce more plumbers to install quarts so plumbers would get more confidence about Quartz Never accepted Aqualisa product even at 50% discount No guarantee that reducing price would defiantly attract them. Table c McCarthy (1999) classified the tools that constitute the Marketing mix, into four famous Ps Product, Price, Place, and Promotion. In case of Aqualisa Quartz as a Product it was a fantastic piece of technology and art. It was ticking all the boxes for what the consumer wanted. The plumbers regarded it as a wonderful product because of the ease of installation. It was innovative, state of art product. Quartz was premium Priced. The price was high because of the Quartz being innovative and state of the art product. It wouldnt be long when the competitors would be following the same route and may price their product even higher, so just because the Quartz did not get the overwhelming success in its first phase of launch, the price should not be reduced. Place; the Quartz was distributed to various channels e.g. trade shops and showrooms etc. There were a good number of plumbers working for Aqualisa who were also introduced to the product. They loved the ease of installation as it took half a day to install. In spite of that very few sale were made. Promotion; the product at the time of launch was exhibited in London in May 2001 at Bathroom expo. It was given first prise for being a fantastic product*. Similarly a single time add in the mail on Sunday magazine was run. Major news papers and trade magazines had it on its front pages. Still the promotion was not enough to make the product successful as it failed to target the potential buyer. 4 Reasons of Failure of Aqualisa Quartz in the initial phase There were many reasons to the failure of the product despite its fantastic qualities and innovations. Some of the reasons are listed below. The Quartz was an innovative and fantastic product but it was considered an expensive product. Although the price was high but the product deserved a higher price being so distinctive than traditional products in market. The twenty sales personal would spend mere 10% of time on gaining new customers while 90% on maintaining old customers. Obviously more than 10% of time was required to attain new customers. Reluctance of the Plumbers to accept electric showers due to previous failure of the electric shower so they were eager to try Quartz. Consumers often had to force the plumber to install the Quartz for them. But once they installed it they were converted and were convinced that it was a brilliant product. Weak positioning also created a vague image of the product as the plumbers were sceptical and the individual consumers were not fully aware of the advantages the product was offering. The Marketing mix of the product was also not perfectly well executed as the item was although available through main channels but little work was done on the promotion of the product. At the time of launch it was exhibited at the London Expo and it won the first prise and it was on the front pages of trade magazines, still it was not enough. Intense marketing at individual level was also required for the awareness and promotion of the product. 4.1 Strategies to revive the product Following strategies could revive Quartz. Segmenting the market and Targeting the independent plumbers which constituted the 54% of the UK market*, was of core importance. A vigorous marketing was needed to target them. The plumbers were sceptical of using the electric showers but once they used Quartz they were converted. Targeting 54% of the market could be really beneficial for the company. Following this strategy the Quartz could dominate as a successful product up to 90% of plumbers who made 100% of decision for 54% of market in the. change the perceptions of the consumers particularly property developing market which constituted 20% of the UK market (source Aqualisa). Once the independent plumbers were converted then that would eventually change the status of the product as a reliable and efficient. Availability of Quartz in max no Show rooms, Trade shops and D.I.Y sheds. According to the UK shower market in 2000, total electric shower units sold in show rooms was 55,000 *. It was important to make sure that the Quartz is present in max no of showrooms and. Similarly 330,000 electric units were sold by the trade shops and a good no of plumbers were working for these shops*. The presence of the product in the trade shops would mean better chances of exposure to the consumer. The D.I.Y sheds like BQ could promote the Quartz as a premium high quality product with the benefit to install independently. The sale of electric shower in UK at D.I.Y sheds in 2000 was the max i.e. 550,000*. If the product was placed in the D.I.Y sheds with the help of BQ promotions it could get the success it deserved. Launch an intense marketing campaign was vital to target the consumer directly. Once the product is successful the profit would cover the costs of marketing. Only one time add in magazine is not enough. Electronic media e.g. TV and radio should run advertisements for the product. Microsoft launched a massive $500 million marketing campaign, when it introduced the original Xbox, promoting the new product through in store merchandising, retailer incentives, events and sponsorship in addition to traditional advertising. (Alice z. 2004) Position Quartz as a family product. In the showrooms once the individuals with families had a look, they bought it as it was perfect and safe for all ages. Targeting the consumer directly through advertisement would let the families realised that the Quartz is a family need. Brand awareness would attract the families, plumbers, D.I.Yers and property developers as they would become aware of the product benefits. Justify high price by emphasising the qualities of the Quartz. Promotional low prices temporarily for the new buyers particularly the property developers. Once they plumbers used the product they were converted. So by low promotional prices would attract massive audience who could be converted as well. To increase the 20 person sales force. To increase from 10% to at least 50% of time to spend on new customers attainment. 5 Conclusion Aqualisa Quartz despite of the fact that it was a fantastic product, it failed to achieve the success it deserved in the beginning. The product was such an innovation that it should have made records of best selling product. The push button technology, ease of installation, stable temperature and ideal water pressure made it ideal shower. It was safe to use with children as well as with elderly. Aqualisa was expecting huge sales but the results were rather disappointing when there were only few sales in the first phase. Robert Lauterborn (1990) suggested that the sellers four Ps correspond to the customers four Cs. Four Ps Four Cs Product Customer solution Price Customer cost Place Convenience Promotion Communication. The Quartz was a fantastic Product and it was offering perfect customer solution. Similarly the price was just ok for the product as it was one in all products. And customer would pay high Price for an item if it is fit for purpose and providing the luxury at the same time. Thats when the Promotion comes in. But at the same time Quartz needed wright positioning and good marketing to attract the consumer. The product was available through trade shops, Showrooms and D.I.Y sheds. The plumbers working for the Aqualisa were also introduced to the product. Still more was needed. So if all the strategies listed above are tried, it should not take long when the Quartz would be on its way to success.

Going Round Our Selves :: Personal Narrative Woolf Essays

Going Round Our Selves To tell the truth about oneself, to discover oneself near at hand, is not easy. -Virginia Woolf, "Montaigne" It was the end of August. I was eight years old and my mom, dad, brother, uncle, and I had gathered on the front porch of our lakeside cottage in Indiana. All day a thunderstorm raged outside. The rain swept across the lake in sheets from the north, flooding the boathouse and drenching the sheets and towels my mother and I had hung on the clothesline the night before. My brother and I had gone through every board game in the house and worn out the deck of cards, so he told me we were going to play catch, snatched up a tennis ball, and headed from the porch into the main part of the house. I, four years his junior, followed. It is here, first, that I feel I must pause; for just now, in this event as I have begun to recount it, there seem to be numerous forces at work. The way in which I remember the beginnings of this incident, the method by which I have started to put it into words, speaks to the rain that drove my family and me into the house and onto the porch, to my brother who effortlessly coaxed me into one game of monopoly after another, to the ease with which I complied with his silent instructions to follow him into the house for a game of catch. My actions seem so driven by things and people external to me that recalling my eight-year-old self has surprised and startled, unsettled me. In allowing this sensation of shock to play through my mind, I am instantly drawn to Virginia Woolf's "A Sketch of the Past," her version of a memoir in which she brings the places she grew up in, the people she knew, and a handful of the experiences that shaped her over the course of her life back into existence for us to read, perhaps eventually to come to know and be shaped by ourselves. Woolf is interested in this shaping and molding, the malleability, the instabilities of human existence that drive our daily lives; and so she sets out to explore and examine the power and influence of the forces in the early, formative years of one's life. She writes that somehow into the space and time of one's childhood must be brought, too, the sense of movement and change.

Implications of War on Terrorism on Public Relations Essay

The present Iraq War and War on terrorism have brought new dilemmas for the governments and businesses. How can the companies and government involve themselves in creating a society that is free of discrimination and respect personal freedoms. Even more important is how to avoid the pitfalls that turn out to be a public relations nightmare. One example of such an incident was when British Airways asked an employee to remove the cross she was wearing. British News paper published the news with the headline â€Å"British Airways allows Muslim headscarves, but not Christian symbols†. The woman at the center of the debate decide to sue the airline and the British Airways had to retract its notice after the public relations debacle that only brought it worldwide bad press. Former foreign Secretary, Jack Straw caused another furor by asking the Muslim women wearing veils, visiting his constituency surgery to remove their veils. In the present charged atmosphere, the simple request was seen as another attack on Muslim culture and British Muslims already feeling themselves cornered and persecuted made sure that the topic became a controversial subject. After all, Jack Straw is no Ayatollah Khomeini who has already told Iranian women to wear ‘hijab’ (dress similar to that of catholic nuns) but not cover their faces with veils. The ensuing debate caused high tempers both among traditional Muslims as an attack on personal freedoms at one end and from the mainstream British on banning the veil in public. Jack Straw finally issued a statement that his request was merely a suggestion to visiting constituency members and he did not insist on removal of veil. The war on terrorism and 7/7 tubes bombing has created a special need to sooth the fears of law abiding British Muslims who have just about as much to do with the bombings as any other citizen or the Brazilian shot in the aftermath of 7/7 tube bombing [Thompson et al, 2006]. The law enforcement institutions also have to ensure that the war-on-terrorism does not destroy the good public relations they have so laboriously built with all communities. The present world politics has necessitated a more sensitive handling of religious issues. Jews, Muslims, Sikhs and other religious minorities appear to have become incredibly sensitive and an important research issue is to survey how businesses varying from multi-national corporations to high street shops and industrial concerns have prepared themselves to avoid public relations disasters like British Airways ban on wearing religious symbols at work. Political parties and public figures and celebrities also need to prepare for being ethnically sensitive and religiously neutral. As a part of my 10 week research study I am proposing to survey the importance of religious symbols for our multi cultural society, investigate how the celebrities, public figures and industrial and business sector has prepared itself for the sensitivity of the present times. It would also be of interest to see if totally secular operating practices are acceptable and practical in a multi religious, multi cultural environment. The research is expected to prepare guidelines for various stakeholders to avoid public relation failures and unnecessary problems which result from over enthusiasm in this sensitive area. Bibliography 1. The Mail, (2006, Oct 16), Airline bans woman from wearing cross, [Online] Retrieved from Internet on 25 February 2007, cited in http://card. wordpress. com/2006/10/16/airline-bans-woman-from-wearing-cross/ 2. Guardian Unlimited, (2006, Oct. 05), Straw asks Muslim women to remove veil, [Online] Retrieved from Internet on 25 February 2007, cited in http://politics.guardian.co.uk/homeaffairs/story/0,,1888546,00.html#article_continue

Robert Louis Stevensons Classic Essay on Walking Tours

Robert Louis Stevenson's Classic Essay on Walking Tours In this affectionate response to William Hazlitts essay On Going a Journey,  Scottish author Robert Louis Stevenson describes the pleasures of an idle walk in the country and the even finer pleasures that come afterwardsitting by a fire enjoying trips into the Land of Thought. Stevenson is most well known for his novels including  Kidnapped, Treasure Island and The Strange Case of  Doctor Jekyll and Mr. Hyde.  Stevenson was a famous author during his life and has remained an important part of the literary cannon. This essay highlights his lesser-known skills as a travel writer.   Walking Tours by Robert Louis Stevenson 1 It must not be imagined that a walking tour, as some would have us fancy, is merely a better or worse way of seeing the country. There are many ways of seeing landscape quite as good; and none more vivid, in spite of canting dilettantes, than from a railway train. But landscape on a walking tour is quite accessory. He who is indeed of the brotherhood does not voyage in quest of the picturesque, but of certain jolly humoursof the hope and spirit with which the march begins at morning, and the peace and spiritual repletion of the evenings rest. He cannot tell whether he puts his knapsack on, or takes it off, with more delight. The excitement of the departure puts him in key for that of the arrival. Whatever he does is not only a reward in itself, but will be further rewarded in the sequel; and so pleasure leads on to pleasure in an endless chain. It is this that so few can understand; they will either be always lounging or always at five miles an hour; they do not play off the one ag ainst the other, prepare all day for the evening, and all evening for the next day. And, above all, it is here that your overwalker fails of comprehension. His heart rises against those who drink their curaà §ao in liqueur glasses, when he himself can swill it in a brown John. He will not believe that the flavour is more delicate in the smaller dose. He will not believe that to walk this unconscionable distance is merely to stupefy and brutalise himself, and come to his inn, at night, with a sort of frost on his five wits, and a starless night of darkness in his spirit. Not for him the mild luminous evening of the temperate walker! He has nothing left of man but a physical need for bedtime and a double nightcap; and even his pipe, if he be a smoker, will be savourless and disenchanted. It is the fate of such an one to take twice as much trouble as is needed to obtain happiness, and miss the happiness in the end; he is the man of the proverb, in short, who goes further and fares worse. 2 Now, to be properly enjoyed, a walking tour should be gone upon alone. If you go in a company, or even in pairs, it is no longer a walking tour in anything but name; it is something else and more in the nature of a picnic. A walking tour should be gone upon alone, because freedom is of the essence; because you should be able to stop and go on, and follow this way or that, as the freak takes you; and because you must have your own pace, and neither trot alongside a champion walker, nor mince in time with a girl. And then you must be open to all impressions and let your thoughts take colour from what you see. You should be as a pipe for any wind to play upon. I cannot see the wit, says Hazlitt, of walking and talking at the same time. When I am in the country I wish to vegetate like the countrywhich is the gist of all that can be said upon the matter. There should be no cackle of voices at your elbow, to jar on the meditative silence of the morning. And so long as a man is reasoning he cannot surrender himself to that fine intoxication that comes of much motion in the open air, that begins in a sort of dazzle and sluggishness of the brain, and ends in a peace that passes comprehension. 3 During the first day or so of any tour there are moments of bitterness, when the traveller feels more than coldly towards his knapsack, when he is half in a mind to throw it bodily over the hedge and, like Christian on a similar occasion, give three leaps and go on singing. And yet it soon acquires a property of easiness. It becomes magnetic; the spirit of the journey enters into it. And no sooner have you passed the straps over your shoulder than the lees of sleep are cleared from you, you pull yourself together with a shake, and fall at once into your stride. And surely, of all possible moods, this, in which a man takes the road, is the best. Of course, if he will keep thinking of his anxieties, if he will open the merchant Abudahs chest and walk arm-in-arm with the hagwhy, wherever he is, and whether he walk fast or slow, the chances are that he will not be happy. And so much the more shame to himself! There are perhaps thirty men setting forth at that same hour, and I would lay a large wager there is not another dull face among the thirty. It would be a fine thing to follow, in a coat of darkness, one after another of these wayfarers, some summer morning, for the first few miles upon the road. This one, who walks fast, with a keen look in his eyes, is all concentrated in his own mind; he is up at his loom, weaving and weaving, to set the landscape to words. This one peers about, as he goes, among the grasses; he waits by the canal to watch the dragon-flies; he leans on the gate of the pasture, and cannot look enough upon the complacent kine. And here comes another, talking, laughing, and gesticulating to himself. His face changes from time to time, as indignation flashes from his eyes or anger clouds his forehead. He is composing articles, delivering orations, and conducting the most impassioned interviews, by the way. 4  A little farther on, and it is as like as not he will begin to sing. And well for him, supposing him to be no great master in that art, if he stumble across no stolid peasant at a corner; for on such an occasion, I scarcely know which is the more troubled, or whether it is worse to suffer the confusion of your  troubadour,  or the unfeigned alarm of your clown. A sedentary population, accustomed, besides, to the strange mechanical bearing of the common tramp, can in no wise explain to itself the gaiety of these passers-by. I knew one man who was arrested as a runaway lunatic, because, although a full-grown person with a red beard, he skipped as he went like a child. And you would be astonished if I were to tell you all the grave and learned heads who have confessed to me that, when on walking tours, they sangand sang very illand had a pair of red ears when, as described above, the inauspicious peasant  plumped  into their arms from round a corner. And here, lest you shou ld think I am exaggerating, is Hazlitts own confession, from his essay  On Going a Journey,  which is so good that there should be a tax levied on all who have not read it: Give me the clear blue sky over my head, says he, and the green turf beneath my feet, a winding road before me, and a three hours march to dinnerand then to thinking! It is hard if I cannot start some game on these lone heaths. I laugh, I run, I leap, I sing for joy. Bravo! After that adventure of my friend with the policeman, you would not have cared, would you, to publish that in the first person? But we have no bravery nowadays, and, even in books, must all pretend to be as dull and foolish as our  neighbours. It was not so with Hazlitt. And notice how learned he is (as, indeed, throughout the essay) in the theory of walking tours. He is none of your athletic men in purple stockings, who walk their fifty miles a day: three hours march is his ideal. And then he must have a winding road, the epicure! 5  Yet there is one thing I object to in these words of his, one thing in the great masters practice that seems to me not wholly wise. I do not approve of that leaping and running. Both of these hurry the respiration; they both shake up the brain out of its glorious open-air  confusion; and  they both break the pace. Uneven walking is not so agreeable to the body, and it distracts and irritates the mind. Whereas, when once you have fallen into an equable stride, it requires no conscious thought from you to keep it up, and yet it prevents you from thinking earnestly of anything else. Like knitting, like the work of a copying clerk, it gradually  neutralises  and sets to sleep the serious activity of the mind. We can think of this or that, lightly and laughingly, as a child thinks, or as we think in a morning doze; we can make puns or puzzle out acrostics, and trifle in a thousand ways with words and rhymes; but when it comes to honest work, when we come to gather ourselves t ogether for an effort, we may sound the trumpet as loud and long as we please; the great barons of the mind will not rally to the standard, but sit, each one, at home, warming his hands over his own fire and brooding on his own private thought! 6  In the course of a days walk, you see, there is much variance in the mood. From the exhilaration of the  start,  to the happy phlegm of the arrival, the change is certainly great. As the day goes on, the  traveller  moves from the one extreme towards the other. He becomes more and more incorporated  with  the material landscape, and the open-air drunkenness grows upon him with great strides, until he posts along the road, and sees everything about him, as in a cheerful dream. The first is certainly brighter, but the second stage is the more peaceful. A man does not make so many articles towards the end, nor does he laugh aloud; but the purely animal pleasures, the sense of physical wellbeing, the delight of every inhalation, of every time the muscles tighten down the thigh, console him for the absence of the others, and bring him to his destination still content. 7  Nor must I forget to say a word on bivouacs. You come to a milestone on a hill, or some place where deep ways meet under trees; and off goes the knapsack, and down you sit to smoke a pipe in the shade. You sink into yourself, and the birds come round and look at you; and your smoke dissipates upon the afternoon under the blue dome of  heaven; and  the sun lies warm upon your feet, and the cool air visits your neck and turns aside your open shirt. If you are not happy, you must have an evil conscience. You may dally as long as you like by the roadside. It is almost as if the millennium  were  arrived,  when we shall throw our clocks and watches over the housetop, and remember time and seasons no more. Not to keep hours for a lifetime is, I was going to say, to live  for ever. You have no  idea,  unless you have tried it, how endlessly long is a summers day, that you measure out only by hunger, and bring to an end only when you are drowsy. I know a village where th ere are hardly any clocks, where no one knows more of the days of the week than by a sort of instinct for the fete on Sundays, and where only one person can tell you the day of the month, and she is generally wrong; and if people were aware how slow Time journeyed in that village, and what armfuls of spare hours he gives, over and above the bargain, to its wise inhabitants, I believe there would be a stampede out of London, Liverpool, Paris, and a variety of large towns, where the clocks lose their heads, and shake the hours out each one faster than the other, as though they were all in a wager. And all these foolish pilgrims would each bring his own misery along with him, in a watch-pocket! 8  It is to be noticed, there were no clocks and watches in the much-vaunted days before the flood. It follows, of course, there were no appointments, and punctuality was not yet thought upon. Though ye take from a covetous man all his treasure, says Milton, he has yet one jewel left; ye cannot deprive him of his covetousness. And so I would say of a modern man of business, you may do what you will for him, put him in Eden, give him the elixir of lifehe has still a flaw at heart, he still has his business habits. Now, there is no time when business habits are more mitigated than on a walking tour. And so during these halts, as I say, you will feel almost free. 9  But it is at night, and after dinner, that the best hour comes. There are no such pipes to be smoked as those that follow a good days march; the flavor of the tobacco is a thing to be remembered, it is so dry and aromatic, so full and so fine. If you wind up the evening with grog, you will own there was never such grog; at every sip a jocund tranquillity spreads about your limbs, and sits easily in your heart. If you read a bookand you will never do so save by fits and startsyou find the language strangely racy and harmonious; words take a new meaning; single sentences possess the ear for half an hour together; and the writer endears himself to you, at every page, by the nicest coincidence of sentiment. It seems as if it were a book you had written yourself in a dream. To all we have read on such occasions we look back with special favor. It was on the 10th of April, 1798, says Hazlitt, with amorous precision, that I sat down to a volume of the new  Heloise, at the Inn at Lla ngollen, over a bottle of sherry and a cold chicken. I should wish to quote more, for though we are mighty fine fellows nowadays, we cannot write like Hazlitt. And, talking of that, a volume of Hazlitts essays would be a capital pocket-book on such a journey; so would a volume of Heines songs; and for  Tristram Shandy  I can pledge a fair experience. 10  If the evening be fine and warm, there is nothing better in life than to lounge before the inn door in the sunset, or lean over the parapet of the bridge, to watch the weeds and the quick fishes. It is then, if ever, that you taste Joviality to the full significance of that audacious word. Your muscles are so agreeably slack, you feel so clean and so strong and so idle, that whether you move or sit still, whatever you do is done with pride and a kingly sort of pleasure. You fall in talk with any one, wise or foolish, drunk or sober. And it seems as if a hot walk purged you, more than of anything else, of all narrowness and pride, and left curiosity to play its part freely, as in a child or a man of science. You lay aside all your own hobbies, to watch provincial humour develop themselves before you, now as a laughable farce, and now grave and beautiful like an old tale. 11  Or perhaps you are left to your own company for the night, and surly weather imprisons you by the fire. You may remember how Burns, numbering past pleasures, dwells upon the hours when he has been happy thinking. It is a phrase that may well perplex a poor modern, girt about on every side by clocks and chimes, and haunted, even at night, by flaming  dialplates. For we are all so busy, and have so many far-off projects to realise, and castles in the fire to turn into solid habitable mansions on a gravel soil, that we can find no time for pleasure trips into the Land of Thought and among the Hills of Vanity. Changed times, indeed, when we must sit all night, beside the fire, with folded hands; and a changed world for most of us, when we find we can pass the hours without discontent, and be happy thinking. We are in such haste to be doing, to be writing, to be gathering gear, to make our voice audible a moment in the derisive silence of eternity, that we forget that one thing, o f which these are but the partsnamely, to live. We fall in love, we drink hard, we run to and fro upon the earth like frightened sheep. And now you are to ask yourself if, when all is done, you would not have been better to sit by the fire at home, and be happy thinking. To sit still and contemplateto remember the faces of women without desire, to be pleased by the great deeds of men without envy, to be everything and everywhere in sympathy, and yet content to remain where and what you areis not this to know both wisdom and virtue, and to dwell with happiness? After all, it is not they who carry flags, but they who look upon it from a private chamber, who have the fun of the procession. And once you are at that, you are in the very humor of all social heresy. It is no time for shuffling, or for big, empty words. If you ask yourself what you mean by fame, riches, or learning, the answer is far to seek; and you go back into that kingdom of light imaginations, which seem so vain in the eyes of Philistines perspiring after wealth, an d so momentous to those who are stricken with the disproportions of the world, and, in the face of the gigantic stars, cannot stop to split differences between two degrees of the infinitesimally small, such as a tobacco pipe or the Roman Empire, a million of money or a fiddlesticks end. 12  You lean from the window, your last pipe reeking whitely into the darkness, your body full of delicious pains, your mind enthroned in the seventh circle of content; when suddenly the mood changes, the weathercock goes about, and you ask yourself one question more: whether, for the interval, you have been the wisest philosopher or the most egregious of donkeys? Human experience is not yet able to reply, but at least you have had a fine moment, and looked down upon all the kingdoms of the earth. And whether it was wise or foolish, to-morrows travel will carry you, body and mind, into some different parish of the infinite. Originally published in the  Cornhill Magazine  in 1876, Walking Tours by Robert Louis Stevenson appears in the collection  Virginibus Puerisque, and Other Papers  (1881).

Social Security essays

Social Security essays A little over 60 years ago the nation struggled through what was, up to then, the most dramatic crisis since the Civil War. The economy was uprooted after the crash of the stock market and the country's financial stability destroyed. One of the many steps taken to alleviate the burden on the American people was that of the passing of Social Security Act of 1935 and its amendments by Congress and the President, Franklin D. Roosevelt. Under the provisions of the Act, the government would take on the responsibility of taxing the income of all working Americans and returning the money through numerous public benefits and programs. Now the nation faces an economic and political problem with the program instituted to earnestly help the people. In the first half of the next century the government will face the task of paying benefits to a large generation with funds it will not have. This year Social Security assistance accounts for over 20% of the federal budget and will make up even more for the years to follow. Almost all political sides agree that Social Security must be reformed in some way before the baby-boomer generation begins to retire and collect. Social Security benefits refer to all those measures established by the government through legislation that help an individual or household to maintain an income of a certain level, insure income if one's employment is lost, provide other assistance for disability, old age, survivors, and other forms of compensation. Social Security may be defined through several characteristics: (1) participation is mandatory. Everyone, including children age 5 or older, is required to have a Social Security (2) Eligibility for benefits and levels of benefits depends on past contributions made by earners. (3) Benefit payments begin at a stipulated time such as at retirement from work, upon temporary unemployment, or with disability (4) Social-insurance benefits are means-tested - one's wealth or lac...

Music Writing Assessment no. 3 Essay Example | Topics and Well Written Essays - 750 words

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Public Policy - Resources assignment Example | Topics and Well Written Essays - 500 words

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